commasWhen Portalink™ was first presented to Rhino-Rack, one of the main features that made it so attractive was the ability to read purchase orders in detail and accurately transfer the data into our ERP system. This has reduced the inaccuracies and human error related to manual entry.ending-quote

PAUL EPTHORP | NATIONAL SALES MANAGER | RHINO-RACK

THE CHALLENGE

  • Rhino-Rack is a manufacturer and supplier of roof-racks and vehicle storage solutions.
  • Rhino-Rack has customers in the USA, Australia and an additional 24 overseas markets.
  • Innovative products at affordable prices are the key elements of Rhino-Rack’s Customer Value Proposition.
  • Rhino-Rack deploys an Exonet ERP system.
  • Prior to the implementation of the Portalink™C-Suite solution, Rhino-Rack employed 7 x Customer Service Reps to process approximately 6,000 purchase orders per month.
  • In an environment of rising costs, Rhino-Rack is constantly looking for efficiency gains, so that it can continue to invest in business development initiatives and maintain its competitive edge.

THE SOLUTION

  • Portalink™C-Suite enables Rhino-Rack to integrate its purchase order process within its ERP system in conjunction with real-time management of inventory on the floor.
  • Portalink™C-Suite automatically captures purchase orders emailed by customers and converts them into electronic data.
  • Portalink™C-Suite maps the data to Rhino-Rack’s ERP system and checks for accuracy, and as part of this process, the solution identifies any data that does not reconcile.
  • Portalink™C-Suite provides Rhino-Rack with visual keys to help rectify any data discrepancies and ensures that the data is cleansed before it is processed.
  • Portalink™C-Suite notifies the customer of any corrections it makes, to ensure transparency and remove the potential for misunderstanding and disputes.
  • Portalink™C-Suite is straight-forward to implement and simple for operators to learn.

THE OUTCOME

  • Greater accuracy within the purchase order process has reduced the level of human intervention required by Rhino-Rack to resolve discrepancy issues.
  • Rhino-Rack has reduced, from seven to three, the number of data entry operators required to process the 6,000 plus purchase orders per month, freeing up the remaining Customer Service team to focus on dealer inquiries.
  • Since 90% of non-EDI customers can now be processed electronically, the system has given Rhino Rack a far greater capacity to cope with daily orders during peak periods of business.
  • Rhino-Rack has identified a significant decrease in paper and printer usage, as well as filing space, resulting in a much more environmentally sustainable business operation.
  • With the savings made from the efficiency gains, Rhino-Rack has been able to reinvest in its product development and market growth strategies.

THE BACKGROUND

Established in 1992, Rhino-Rack has been manufacturing and supplying high quality and innovative roof-rack and vehicle storage solutions to customers in the USA, Australia and additional 24 overseas markets, for well over 20 years.

Rhino-Rack provides solutions to a diverse customer base, with a wide range of needs. From trades-people requiring heavy-duty storage and transport solutions, to sports-people needing to transport bulky gear, to outdoor enthusiasts looking for the next adventure, Rhino Rack is committed to providing quality products at an affordable price, underpinned by expert customer service and support.

In addition, Rhino-Rack is very committed to sustainability and minimizing any negative impact it might make on the environment.

Innovation is a key element in the Rhino-Rack customer value proposition and as such, Rhino-Rack is constantly looking for new ideas and opportunities to increase operating efficiencies and to reinvest these savings into the development of new business – through emerging markets, new products and stronger customer relationships. The benefits promised by the Portalink™ C-Suite solution aligned perfectly with this strategic goal.

THE PORTALINK™ EFFECT

Implementation of Portalink™C-Suite has enabled Rhino-Rack to: capture purchase orders emailed by it customers, convert them into electronic
data, check and cleanse the data to ensure accuracy, electronically map and import the information into Rhino-Rack’s proprietary ERP system,
enabling each order to be processed automatically.

Portalink™C-Suite has proved to be straight-forward to implement, learn and adopt and the transformation was almost instantaneous.
Within two-weeks of implementing the system, Rhino-Rack began to realize the following major benefits:

REDUCED OPERATING COSTS
The automation and streamlined order process delivered by Portalink™C-Suite has reduced the level of human capital required by Rhino-Rack to process orders and resolve discrepancy issues, from seven to three.

IMPROVED SUSTAINABILITY
Portalink™C-Suite has helped Rhino-Rack reduce its consumption of paper and printing, as well as its need for filing space; this has resulted in additional operational savings, as well as a more environmentally-sustainable business operation.

IMPROVED RESPONSIVENESS/RELIABILITY
The efficiency gains have also produced an accelerated order-to-shipment cycle for Rhino-Rack, as well as an increase in accuracy and reliability, thanks to the real-time integration with its ERP system. Since 90% of non-EDI customers can now be processed electronically, the system has given Rhino Rack a far greater capacity to cope with daily orders during peak periods of business.

IMPROVED CUSTOMER FOCUS
With the savings made from the efficiency gains, Rhino-Rack has been able to redirect investment into its product development and market growth strategies, helping it sustain its competitive edge.

Rhino-Rack now spends significantly less time on data entry for its 6,000 purchase orders per month, freeing up the Customer Service team to focus on dealer inquiries.

commasWithin two weeks of activating Portalink™C-Suite, the workload on the Customer Service team reduced considerably. The team of five processed over three hundred orders in a day. Something we were unable to do twelve months earlier with seven staff.ending-quote

PAUL EPTHORP | NATIONAL SALES MANAGER AUSTRALIA AND NZ | RHINO-RACK AUSTRALIA PTY LTD