For over a century, Ampol has been at the forefront of Australia’s transport fuel industry, supplying high-quality fuels to a wide range of sectors including retail, mining, agriculture, aviation, and government. With more than 1,900 sites nationwide, Ampol is a trusted name in delivering reliable fuel solutions across Australia.
The challenge: Managing complex order workflows
Ampol’s National Order Centre faced significant challenges in processing high volumes of customer purchase orders with tight deadlines and same-day turnarounds. Common issues included incorrect product codes, duplicate orders, and the need to split orders between different distribution facilities for fuels and lubricants. Manual processes, such as entering orders from customer web portals and referencing CRM notes for delivery instructions, made it difficult to maintain efficiency and accuracy.
The solution: Portalink™AnyOrder
To overcome these obstacles, Ampol implemented Portalink™AnyOrder, a robust order automation solution designed to digitise non-EDI customer orders without disrupting established workflows. Portalink’s advanced technology delivered key benefits, including:
- Automatic splitting and forwarding of orders to the correct distribution facility
- Seamless integration of CRM notes for every order
- Elimination of duplicate and erroneous orders
- Threefold increase in order processing speed
- Automated retrieval and export of purchase orders from customer portals to the ERP system
- Customised auto-email responses for enhanced communication
The results: Efficiency and service quality unlocked
With Portalink, Ampol’s customer service team now enjoys a user-friendly, intuitive system that has transformed their workflow. Manual handling has been dramatically reduced, allowing staff to focus on higher-value activities.
Any time that you can save allows you to be more thorough chasing up other things, so anytime saved throughout the day is a real benefit.”
Portalink has empowered Ampol to achieve its customer service quality goals and efficiency gains, reinforcing its leadership in the fuel industry.
Why automation matters for fuel and logistics businesses
For companies like Ampol, automating order processing is essential for reducing costs, minimising errors, and meeting critical customer deadlines. Solutions like Portalink™AnyOrder help businesses stay competitive in a fast-paced sector by streamlining operations and boosting customer satisfaction.
Ready to reduce your costs and increase efficiency? Discover Portalink today.
