Rhino-Rack, a leading manufacturer and supplier of innovative roof-rack and vehicle storage solutions, has been serving customers in Australia, the USA, and 24 other international markets for over two decades. Known for quality products and a commitment to sustainability, Rhino-Rack continually seeks ways to boost efficiency and reinvest in business growth.
The Challenge: Managing high order volumes and supporting rapid growth
Prior to implementing Portalink, Rhino-Rack’s customer service team of seven was processing around 6,000 purchase orders each month—often working overtime and weekends to keep up. Manual order entry was time-consuming, error-prone, and a major drain on resources, especially during peak periods. As the business grew, Rhino-Rack needed a solution to improve order accuracy, reduce manual handling, and redeploy staff to higher-value customer service activities.
The Solution: Portalink™AnyOrder
Rhino-Rack selected Portalink™AnyOrder to automate and digitise their order processing workflow. The system integrates seamlessly with ERP platforms, including Exonet and Netsuite, and brings significant benefits:
- 99.6% zero-touch order processing
- 99.3% same-day order turnaround
- Elimination of costly errors and duplicate orders
- Rapid redeployment of staff to customer-focused roles
- Significant reduction in overtime and manual data entry
- Improved sustainability through reduced paper and printer usage
The Results: Business growth, efficiency, and customer satisfaction
With Portalink, Rhino-Rack was able to redeploy six of seven order entry staff to higher-value activities, eliminating overtime and enabling the business to exceed aggressive annual growth targets of 20% year-on-year. Even after doubling in size, Rhino-Rack manages order processing with just one FTE, with more than 95% of customer calls answered in under 20 seconds. Trust in Portalink’s zero-touch automation has enabled rapid scaling, cost savings, and reinvestment in product development and global expansion.
“Users can work independently after only half a day of training.”
Why workflow automation is essential for manufacturers
For businesses like Rhino-Rack, automating order processing is crucial to reducing errors, cutting costs, and supporting ambitious growth. Portalink™AnyOrder empowers manufacturers to streamline operations, redeploy staff to customer-centric roles, and maintain a competitive edge in a dynamic market.
Ready to get started? Discover Portalink’s solutions now.
