New York — November 2025 — Shopify and Portalink announced a partnership that automates offline B2B orders, giving merchants a single platform to manage all order types—online and offline. This collaboration addresses one of the largest challenges in B2B commerce automation: the massive volume of offline orders still sent by email, PDF, and spreadsheets, which cost businesses time and money. Learn more about Portalink™AnyOrder and view the event highlights video below.
The Challenge: Offline Orders Dominate B2B Commerce
It’s hard to believe, but even today, 70% of B2B orders are still processed offline, forcing most suppliers to manually re-enter order data before fulfillment can begin. This creates inefficiencies, delays, and costly errors. Independent research shows each non-digital order costs suppliers an average of US$75 due to manual processing, errors and slow shipment cycles. A business receiving 100 email orders per day could spend over $2 million annually just managing order entry.
Legacy Solutions Fall Short
Traditional automation tools like Electronic Data Interchange (EDI) have existed for decades, but they remain complex, expensive, and difficult to scale. OCR technology is another example of outdated technology that lacks the necessary accuracy to process unstructured orders from the long-tail buyers with Zero-Touch. This critical gap in B2B commerce automation remained unsolved until Portalink introduced its Portalink™AnyOrder solution.
Portalink: 100% Accurate Offline Order Automation
The Shopify × Portalink Partnership: What It Means for Merchants
The partnership between Portalink and Shopify is Turning Offline Orders ON.
Built within the Shopify Plus platform, Portalink™AnyOrder enables merchants to:
- Process all B2B order types—online, email, PDF, Excel, EDI
- Reduce manual entry by more than 85%
- Lower operational costs with an 80% plus productivity gain
- Enhance customer satisfaction with faster, more accurate order processing
- Enable true omnichannel B2B commerce for the first time
This partnership is set to change B2B Commerce, with the first global platform that unifies all B2B order channels into one streamlined solution, making omnichannel a reality.
A New Era for B2B Commerce
The Shopify X Portalink partnership marks a milestone in the evolution of B2B commerce, giving suppliers the tools to operate with greater speed, accuracy, and efficiency than ever before.
FAQ: Shopify × Portalink B2B Automation
What is the Shopify × Portalink partnership?
Shopify and Portalink partnered in 2025 to provide Shopify Merchants with the first true B2B omnichannel solution that could process online, offline and EDI sales orders through a single pane of glass.
Why do B2B offline orders still dominate?
Approximately 70% of B2B buyers enter their orders directly into their Order Management Systems. These orders are sent via Email, PDF, or as an Excel attachment, requiring the supplier to manually enter the data, which is costly, slow, and prone to errors.
How does Portalink automate offline orders?
Portalink invented technology that captures granular order data from emails, PDFs, and Excel forms with 100% accuracy, eliminating manual entry and reducing operational costs.
What are the benefits for Shopify merchants?
By unifying all B2B order channels into one, Merchants can eliminate errors, accelerate fulfillment, improve customer satisfaction, reduce enquiries and scale cost effectively with true omnichannel commerce.
Even if we do not talk about 5G (specifically), the security talent in general in the country is very sparse at the moment. We need to get more (security) professionals in the system.