On November 6, 2025, industry leaders will gather at the Murdoch Center in New York City to mark a major milestone for B2B commerce. The event celebrates Portalink’s ten-year anniversary and the launch of a strategic partnership with Shopify, ushering in a new era of unified, automated B2B order management.
About the Event
Hosted at the American Australian Association’s Murdoch Center—a venue renowned for its breathtaking 360° views of New York—the evening will spotlight how Portalink and Shopify are turning offline order processes ON for B2B merchants worldwide. The event will bring together thought leaders, innovators, and select Shopify merchants to explore the future of B2B commerce.
What’s on the Agenda?
The evening will feature a panel discussion and live Q&A, moderated by Andy Hoar (CEO, Paradigm B2B), one of the world’s foremost authorities on B2B eCommerce. The panel will include:
- Brandon Gracey, Head of Global Accounts, Shopify
- Randy Higgins, Managing Director, Domaine
- Jonathan Day, Managing Director, Aligent
- Tim Pope, Founder & CEO, Portalink
Together, they’ll discuss the challenges and opportunities facing B2B merchants, the impact of automation on efficiency and growth, and how the new Portalink AnyOrder solution for Shopify Plus is set to transform the industry.
Celebrating Innovation in B2B
The event also marks a decade of Portalink’s innovation in offline order automation, culminating in a fully integrated solution designed for the next generation of B2B commerce. Attendees will enjoy networking, drinks, and the chance to hear exclusive announcements—including an early bird offer and a prize draw for Shopify merchants.
About the Venue
The Murdoch Center, opened in 2023, is the new home of the American Australian Association and provides an elegant setting for industry-defining moments such as this.
Why This Matters
This event represents more than just a partnership launch—it’s a celebration of progress for B2B merchants who have long struggled with manual processes, fragmented systems, and the limitations of traditional order management. By uniting Portalink’s proven automation technology with Shopify’s global commerce platform, the stage is set for faster, more accurate, and truly scalable B2B transactions.
Stay tuned for highlights and insights from the event as Portalink and Shopify lead the way into a new era of B2B commerce.
